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PR events for the year leading up to the RWC2019!

 The long awaited Rugby World Cup 2019 will be held in Japan at Tokyo Stadium on September 20th.

 Leading up to the event will be the following PR events and marketing to spark the passion in our fans!

This extensive and fashionable marketing plan will definitely leave a great impression, there will be plenty of photo opportunities!

1.Tokyo City buses with a brand new look!

(1)When   September 13, 2018 ~ End of the RWC2019

(2)Details   Rugby World Cup 2019 official mascots Ren and Ji will be making a special appearance on these city buses!

(3)Scale   one bus for each of 11 bus centers in the city (11 buses in total)

Tokyo City buses image

2.Keio Subway Wrapping

(1)When   September 22, 2018 ~ End of the RWC2019

(2)Details   In cooperating with Keio Corporation, one of the trains will be wrapped with a new design for the Rugby World Cup 2019. This train will be going all the way to Ajinomoto Stadium to Tobitakyu station on the Keio Line!

(3)Scale   Keio Line 7000 series, one 10 car train Shinjuku~Tobitakyu~Keio-hachioji・Hashimoto・Takaosanguchi

Keio Subway Wrapping

3.Advertising on electrical boxes in the city!

(1)When   September 20th, 2018 ~ until the end of the RWC2019

(2)Details   Advertising will be done on electrical boxes around the city which are used to help the city be powerline free!

(3)Where   5 areas in the city(Tokyo・Otemachi、Shinbashi・Ginza、Shibuya・Omotesando、Ebisu、Futakotamagawa)

         120 in total

Advertising on electrical boxes in the city

4.Shimokitazawa Station Large Rugby Wall Gallery

(1)When   September 19, 2018 ~ March 2019

(2)Details   In cooperating with the Rugby World Cup 2019 official sponsor Canon and help from Odakyu Electric Railway Co., the gallery will be put up on the outer walls of the construction area around Shimokitazawa station.

(3)Place    Odakyu Line「Shimokitazawa」near the old south exit

          <3.2m × 20m(3 panels in total)>

Shimokitazawa Station Wall Gallery

5.Chofu Station Large Rugby Wall Gallery

(1)When   September 22nd, 2018 ~ until construction finishes

(2)Details  Chofu City and the Rugby World Cup 2019 in Japan as sponsors

         Thanks to help from our sponsor Canon, the large rugby wall gallery will be put up on the outer walls of the construction site

(3)Where    Keio Line area in front of Chofu Station on the walls used to designate the construction area  
<3.2m x 26m>

PR events for the year leading up to the RWC2019

6. Tokyo Metropolitan Government Building 1 illumination!

(1)When   September 22, 2019 ~ September 25, 2019 18:00~24:00

(2)Details   The Tokyo Metropolitan Governmanet Building 1 will be lit up Blue, red and green, the colors associated with the Rugby World Cup 2019!

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